Reviews

Software Review: InterestExplorer

A few months ago I found a new tool called Interest Explorer which helps Facebook Marketers to uncover new audience groups that can be hard to find when browsing through Ads Manager. I thought I’d share my thoughts so you could see whether it’s right for your business too.

This is how it works...let’s say you have a product aimed at women who are going through the menopause.  You would head into Interest Explorer and start tapping out some keywords...you might start with ‘menopause’:

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Then ‘hot flash’:

Then starting to think a bit more laterally about when people with menopause symptoms might have been born and so what their interests might be:

Screenshot 2018-11-09 at 20.40.52.png

Then instead of just looking for menopause and not getting much back, we’ve already got a nice long list of interests that we could layer in different ways.

Here’s what I like about this tool:

Really simple user interface - super quick, returns results quickly which is a big timesaver vs. other clunky / non user friendly tools.

Does what it says on the tin - it only does one thing but it does it pretty well.

Fair price point - it’s a one off cost, so no monthly fee.  

Here’s who I would recommend this tool for:

  1. Facebook Marketers who are looking to research a particular niche quickly

  2. Business owners running Facebook Ads who want to research their target audience

I can’t reiterate enough how much magic can happen when you start picking out interests that your competitors aren’t using.  So if you want to start putting yourself ahead of the competition check out Interest Explorer today.